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A detailed guide for creating a Keynote Business Presentation

Do you have a keynote business presentation due, and want to amaze your boss and coworkers. If you don’t know how to translate your creativity and ideas into a presentation, then say goodbye to your worries because we have got your back.


With so many businesses operating in the world today, competition has grown tremendously for them to be on the top. Organizations spend a lot of resources to better themselves from others. To convince people the same, businesses use professional keynote presentations as formal tutorials for business practices, products & services. The corporate presentation design is mostly carried out using audio-visual equipment such as projectors, professional PowerPoint, Google Slides, flip charts, whiteboards. The two main types of corporate presentations design are Sales Presentations and Intra-Organisational Presentations.

Sales Presentations are mainly prepared by suppliers for potential clients and customers for the sole purpose of sales and profits, whereas Intra-Organisational presentations are prepared by employees (one or more) in an organization for their coworkers and investors to introduce new policies or to changes in operations.

Some other types of keynote business presentation
  • Group Presentations
  • Presentation Aids
  • Persuasive Presentations
  • Informative Presentations

Importance of PowerPoint Presentation in a Business

Business presentations are used to inform, educate and persuade internal and external audiences. Professional PowerPoint help in demonstrating professionalism within an organization and between employees. In addition, presentations help in reinforcing the corporate image. It provides an opportunity to meet customers and prospects in person and makes it easier to understand their needs and engage with the audience. The theatrical nature of a story presentation leaves a greater impact on the audience. Presentations also provide flexibility to the presenter, as he/she can change the contents quickly, incorporate new information and even modify them according to the present audience.

Guidelines to follow for your professional keynote presentation

The contents of a presentation don’t mean anything if the way you deliver the speech is underwhelming. Before giving you the contents let’s go over some guidelines you can follow to deliver the perfect presentation to your audience.

Frame a story

A good speech can not be delivered without something interesting to talk about. Thinking and framing what you are going to say is the most important part of the presentation. The use of story presentation and metaphors helps engage people and takes them on a journey.

Plan your Story

When you are done with the framing, the delivery of the speech is the next most vital part of the presentation. There are three main ways you can talk about your presentation. First, you can read it from a script or a teleprompter. Second, you can set up bullet points for each slide rather than saying everything word-to-word. Or you can memorize what you are going to say, which entails rehearsing the story presentation multiple times.

Develop Stage Presence

For a beginner, being on the stage or being the focus of attention can be the most difficult part of a professional PowerPoint presentation. But getting facts out is the main part of a presentation rather than being nervous. One good practice is not to move your lower body as it shows nervousness. Standing straight and using your hand gesture while talking is considered better.

Plan the Multimedia

With advancements in technology, everyone expects a more detailed and easily digestible presentation, which can be achieved with PowerPoint or Google slides. These presentation tools provide several features to make the keynote business presentation interesting. In any sort of presentation tool like PowerPoint, the best practice is to keep it simple and clean. Lastly don’t use exact words as slides in the speech.



There are a lot of ways you can structure your presentation keynote design but let’s talk about the best one. It’s easy and widely used for presentations.


 In this part of the keynote business presentation, you need to catch the audience’s attention. Start with introducing yourself and give a little preview of the presentation.


A brief and intriguing statement or question that captures the attention of the audience.

Self Introduction

Introduce yourself, mention what you do and why are you here today.


This is the main importance of PowerPoint presentation, be clear and concise. Make sure your information is transmitted correctly.

Overview of the main points

Outline briefly the main points you’ll cover in your presentation. List these in the same order that you’ll deliver them later to help your audience.


In this part, you will have to properly describe what your keynote business presentation is all about. You can go in-depth for certain topics, but you will have to figure out if the audience is interested in that or not first. Now you have to provide key points that support your thesis, depending on what your topic is give at least 3 key points.


In this step, you will remind your audience of what you talked about and summarize the main objective, conclude the professional PowerPoint presentation and give a strong call to action.

To summarize, it’s hard to create a successful presentation. But following these steps, you can make your life a lot easier and relieve you of some of the stress involved with creating a presentation. Or to take the whole new route you can hire a presentation design agency to do the work for you like Visual Sculptors.

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