Presentations are a pretty big deal, no matter where or to whom you are presenting. The presentation meeting is a unique opportunity to share your ideas, vision, and knowledge to an audience who are eager to listen and if convinced, will positively act accordingly. If the message is audible and engaging, the audience will dive deep into the core message delivered through the presentation.
It is estimated that more than 30 million PowerPoint presentations are given every day. If the presenter creates content-heavy slides with poor designs, the audience will be fighting a losing battle to stay conscious. This is true ‘Death by PowerPoint’ created by presentation designers who just do not care.
The obvious signs are opening with a series of less interesting slides like how big the company is, office locations, EBITDA charts, that creates much strain. Simply copy-paste from another presentation, presenting a glassy outlook to slides, adding unrelated contents, the poor brand image reflected in the color palette, low-resolution logos, and inconsistent alignment, etc. also demotivates the audience.
Somewhat more subtle is the absence of what we call ‘The Moment of Truth’. All presentations are themselves a moment of truth. A carefully honed presentation is always going to win over one that has not had the care and attention it deserves. Every successful presentation is anchored to a ‘Moment of Truth’ statement that connects the presenter and audience. It is a clear sign that the presenter has made a way to create an impact on the audience’s mind.
We give below a few steps to start with that helps to develop your ‘Moment of Truth’.
Audience Centric Strategy
The hardest part about presenting your ideas is knowing what to say, when to say and how to say it – to inspire the audience for ‘Call to Action’. The audience-centric strategy is built to resonate with your audience because it is built from the audience up. Your presentation’s ‘Moment of Truth’ must be built on a strong foundation – Understanding your audience. The fusion of presenter and audience is vital to any successful presentation. You would be amazed at how few presentations are anchored to the needs of the audience.
Clever use of props or fancy visuals will not be able to hide a presenter who does not truly believe in what being presented. The greatest orators of our time drew upon their authenticity to make the connection at their ‘Moment of Truth’. The passion and commitment are powerful to inspire the audience for ‘Call to Action’ than just to have fancy PowerPoint slides. If you are not true enough, it will not work…
Be confident of yourself and tell your stories in your style
People are always interested in the person. Great presenters are confident of themselves. Being confident makes them engage with the audience in their own style, often with a personal touch and a personal story. So be true to yourself and others will be drawn to you.
Have you packaged your message in such a way that people will be able to share it beyond the meeting room? Your message needs to be sufficiently ‘sticky’ so that your audience can do your bidding after the event…or at least share it with their friends and colleagues. Think about how your audience is going to communicate your message in the conversation and then make it as easy as possible for them.
Some ideas to keep your presentations pleasantly sticky to the audience
- A simple message – Easy to understand, and easy to relay with just a few words or images
- A surprising or thought-provoking comparison – Effective as an unexpected element
- Use of concrete examples and other elements increases memorability
- Presenting your point with excellent credentials – Build credibility by association
- Emotionally connect with your audience – Shared feelings
- Manage to weave a sticky story into your presentation
Good visuals are vital to ensure that your message becomes memorable in the audience’s mind. An effective presentation should end with a Moment of Truth: a memorable visual that brings the entire presentation to life and conveys the takeaway message. A powerful visual can be more impactful than words, so choose one that speaks to your audience and leaves them with a lasting impression. With the right visuals, you’ll be sure to captivate your audience and make the conclusion of your presentation a highlight.
Visuals are magic because they help your audience to pay attention, understand, remember, and use the information you share with them.
- Pictures help other people understand something quickly, at-a-glance
- High-quality visual aids in your presentation – The audience pay more attention to your slides
- Our brain process visuals much quicker than text
- Visuals help with long-term memory
- Great visuals have the power to resonate with your audience – inspire people to act
Call to Action
Ultimately this is the final test for how truly ‘Moment of Truth’ your presentation is.
Some presenters finish their presentations with an ‘Any Questions’ slide. It means that audiences are left wondering what to do post-presentation. The absence of a clear and natural call to action echoes a lack of a ‘Moment of Truth’ within the presentation… and if this is the case, what was the point in presenting in the first place? A ‘Moment of Truth’ presentation not only signposts a call to action throughout the process but also concludes with a clear pointer for what to do next for the audience.
Your hard work and message deserve a ‘Moment of Truth’ presentation…and so does your audience. The next time you’re worried about a presentation, you know just where to go. At Visual Sculptors, we can help you create professional presentations that resonate with your audience ‘Moment of Truth’.