Are you interrupted with messages inquiring about design enquiries for presentations? Does your team not follow the same branding requisites? If these questions hold true, then it is quite evident why your brand needs consistent branding throughout your presentations. Consistent branding in Professional Presentations requires the strong delivery of your brand’s identity. The visual aspect of your presentation is crucial to creating a strong identity for your brand.
Consistent branding is excessively difficult in your corporate presentation ppt which is why it is crucial to communicate the branding requirements to the entire team. It saves time and eases tasks that are wound up in silly but essential queries. The brand identity comprises elements that include logos, colours and fonts which is a reliable way to convey your brand’s message.
Your logo must be present on every slide of your presentation. It is an essential part of your company presentation ppt. Its presence on every slide must be distinctive, not distracting. Our Ex-Mckinsey Presentation Designers create the perfect logo that truly represents your brand. Reach out to Visual Sculptors to get the branding logo that wins. A logo that defines your brand, enhances its purpose and speaks for its services.
Your business colours must be included in your presentation. Using at least one business colour is imperative. The background colours and font colours must be easy to read. Using the right colours and contrast can make your ppt presentation design perfect.
Your text must be clear and readable. Small-sized fonts can cause irritability and take away your audience’s attention. Keep your presentations screen size in mind and make sure your font must be visible even from the last row. While there are 3 types of fonts- Serif, Sans Serif and Script, avoid using script fonts in presentations.
For more on choosing the best font for presentations, read:
Creating an Office Theme
An Office Theme is the colours, fonts and effects that the presentation comprises of.
- In your PowerPoint Presentation, click on the Design tab.
- In the Variants section, select colours and click on customize colours.
- Customized your colours based on your brand colours
- In Customize Fonts, select your theme fonts
- Set the branding style and you’re good to go!
- Remember to save your theme. File>Save As>Office Theme
Style of writing
A step further than logo, colours and font is the language in your presentations. Your brand’s voice could be professional, friendly, expressive, casual or any tone that suits it best. Your style of writing should always be one throughout a presentation. If a presentation is being designed by more than one person, it is crucial to decide on one voice to remain consistent throughout.
If the audience for your corporate presentations is usually the same, then opt for a similar structure in all such presentations. It makes your presentation consistent and helps your audience easily navigate through it.
No matter what your preferred graphic style, it must be consistent in all your slides. Randomly mixing your graphics is an absolute no! Your graphic preference should not be obvious, but definitely consistent in style.
Lastly, it is essential to have clear brand guidelines. It must comprise brand representation details and each employee is expected to represent and maintain consistent branding on all platforms. This helps them easily refer and stick to a singular brand representation.
Consistent branding in all your presentations, spreadsheets and documents are vital. Professional Presentation designers can help you with such templates with immense ease. They can create a pre-designed template that you can use for all professional purposes. If you’re looking for the best PowerPoint Presentation Design Services in the UK then Visual Sculptors is all you need. We can help you with all your branding needs.