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Role of Presentations in Startup Business Development

Startup business development is all about giving shapes to somebody’s dreams which resides in the mind of an entrepreneur and flourishes. It is essential to stay focused and building on the dream which requires a lot of determination. And once all these works out in favor, the startup will flourish creating a promising brand image. Presentation is required in each step one can think of during the journey of startup business development or for any business to grow and establish its brand.

We give below a few types of Business Presentations.

Group Presentations

The findings of a team are communicated by the group presentations. A group presentation is a collaborative presenting effort with you and a team of people involved in a subject together. This can either be with your colleagues, start-up partners, etc. Generally, these types of presentations remain informational in structure.

Presentation Aids

Nowadays, computer programs such as Flash and PowerPoint are used by the presenters for enhancing their presentation. Even the simple blackboard can augment the business presentations by capturing the feedback and questions of the audience.

Persuasive Presentations

It outlines an organization’s goal or problem and then follows it by the statements detailing the present stage of progress. Seasoned presenters state their big ideas right upfront during the first 30 seconds. During this time, listeners feel enthusiastic and excited to hear what you say and open to great ideas.

Informative Presentations

Informative presentations are often analytical or involve the rational analysis of information. It aims to educate the audience. They serve to present specific information for specific audiences for specific goals or functions. It consists of status reports or summaries.

Presentations are designed to serve a specific purpose.

Providing Information

This format encompasses anything from a team meeting that gives updates on a project or upcoming event to a demonstration that shows product functions.

Teaching a Skill

Your company just installed a new system or implemented a new process that requires people to learn how to use the new tool and apply the process.

Reporting Progress

You might schedule a divisional meeting or group off-site to share the progress. The reports show the progress made, projections, scheduled actions, etc.

Selling a Product or Service

A briefing like this might include a recap of the product or service, next steps and action items, or a discussion of needs and improvements before the product is ready to sell.

Decision making

Many people come with various ideas being presented in multiple types and forms. For effective decision making, the best details are presented in the meeting.

Solving a Problem

The problem is identified, the facts of the problem are presented, and a list of causes is generated. From here, you layout the ideal outcome, present solutions, and discuss your recommendation.

Presentations are created at various stages of business development. A few are listed below.

Business Plan Presentation

Business plan presentations are designed to sell your idea to investors through a concise and engaging overview of your business. It explains your business, customer segment, the solution to customer problems, need and utilization of investment, etc. This should bring in more stakeholders which include co-founders, investors, employees, and customers.

Market Research  

Market research is done before an investor’s pitch or after it. It helps to research the target customer segment, supply, and demand for your product or service. The results of the research are presented in a precise form as a presentation.

Product Catalogue 

The next step is to describe your product or service. The presentation needs to explain how your product is going to solve the problem of a consumer. This should include the necessary details and attributes regarding your product.

Sales and Client Deck

The sales deck is inclusive of the selling strategies and unique selling proposition for your product or service to be presented before your prospective clients. There is no standardized sales deck. It must be customized according to the needs and expectations of customers. It should highlight the attributes of your product, service, company but keep it sweet and simple.

 Staff Training

Staff training is must motivate employees to work towards the success of the organization. Explanatory presentations are often presented during staff training or meetings to educate and motivate staff to work more effectively.

Corporate Presentations 

Corporate presentations are needed throughout the lifecycle of a business. It should reflect the professionalism and competitiveness of the company to be considered by the audience. They are presented for a seminar, client, venture capitalist, or another corporate.

General tips for a successful corporate presentation for a start-up would be

  • Professional consistent look.
  • Data, statistics, key metrics to substantiate your claim.
  • Keep slides crisp and clear.
  • Limit the number of slides.
  • Preparation makes all the difference.

Investor Pitch Deck

A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to an investment. The majority of entrepreneurs create using PowerPoint, Prezi, or Keynote to give a quick overview.

Investor Pitch Deck must include the following:

Introduction

A small introduction about the idea and briefly describe the market significance.

Team

Show your team and briefly explain their role in working towards the business idea.

Problem

What problem the product or service is trying to address? Is it really a problem?

Advantages

What are the unique value propositions of your product/service? What makes it special?

Solution

Describe the solutions being offered that specifically solve the customer problem.

Product

Explain the working mechanism of your product or service in addressing the customer problem.

Traction

Explain the customer acquisition process and progress made so far.

Market

Explain the size of your target market and how much you can capitalize on the market.

Competition

Provide a realistic picture of the competitive landscape and effective handling of the same.

Business Model

Explain the business model – Channels of marketing, strategies, revenue generation.

Investment

Explain the investment requirement and stages of funding required for specific activities.

Contact

Provide your contact details for the next steps of the business.

 

Why startups are choosing presentation consulting firms for investor Pitch Decks?

 

Every year, angel investors and venture capitalists are flooded with an overwhelming number of startups to pick from. A pitch deck is synonymous with the startup, its unique voice, and personality. We give below a few pointers for considering a professional design agency to design your Pitch Deck presentation.

Founders are focused on building a business 

Founders are keen on fine-tuning their product and designing a lean, agile business model. They are more focused on building a fundable startup and not on explaining the business.

Competition among startups is fiercer than ever

Every startup is looking for that distinguishing factor that makes them stand out from the rest. Founders need that fresh twist to their pitch deck, which gives them a big competitive edge.

Founders are prone to pack too much information

Founders find it tough to prioritize information resulting in an information overload that is overwhelming for the audience. It should convey the most valuable information precisely.

A pitch deck is not just about numbers

Key research insights and statistics about the product are essential in a pitch deck. Founders require that creatively designed captivating storyline to humanize their product.

Founders cannot afford to fail

Founders need to get it right at the first try with a proven, reliable pitch format and content to get ahead of the pack and drive conversions. Startups need traction as soon as possible.

 It is essential to know the answers to the 5Ws namely Who, What, When, Where, and Why before a designer starts with how to design a slide deck. Every presentation deck is unique and needs that polished look. The audience, the content, and the latest design trends are but a few of the deciding factors.

The right level of design for the right slide brings in the much-needed WOW factor. In other words, the key is to understand the requirements of the scenario and the levels of PowerPoint Presentation design that it calls for.

Do you have to share with us on types of decks? We would love to hear from you.

Creating, designing, and delivering the best presentations, we have got your presentation needs covered. Reach out to us and we would love to help you create presentations that you will remember forever!

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