Tips for designing effective company profile presentation
A company profile presentation is an introductory presentation about your company. These PPTs are generally found on company websites and are shared with prospective customers, new employees, etc.
Customize as per need
A generic presentation suits every kind of audience, giving basic information about the company. It is essential to customize the company profile presentation as per the needs of the primary target audience. From an employee perspective, work culture, growth options, being a great place to work, etc. will be key drivers. From a customer perspective, quality, quantity, timely delivery, prompt reply, quality service, customer support, etc. will be key drivers.
List down all topics
To build upon the topics, try to incorporate as many topics as possible you can include.
A few of the common topics will be:
About us, Our founder, Our products and services, Key differentiator, Our vision and mission, Milestones, Our industry, Network locations, Why partner with us?, Our clientele, Testimonials, Our management team, Financial highlights, Future plans, Contact Us, etc. Since we are looking at an exhaustive list, this step should be done by a group of people.
Write all information under each topic
Under each topic, try to write down as much information as possible. To get collective inputs, it is better to involve a group of people. This will help in getting varied viewpoints, that can be consolidated at the next level.
Grouping common headers
Not every header might be very different from the other. If there is something common between two headers, you might want to club them as one.
Prioritize – Keep it short and sweet
Here, we ensure to keep only what is crucial and throw off the rest. You need a third person’s view here who is not so connected to the company. Try to include only what is important. You might also want to cap your presentation to say 10 to 15 slides.
Arrange the topics in a logical manner
You might have 15 topics left after clubbing and elimination. Now, the slides need to be arranged logically that attract the audience’s attention. About us, Industry, Competitive Marketplace, Solution to a customer problem, key differentiator, pricing, contact us, etc. In this way, slides can be arranged logically to custom fit the interest of your audience.
Design the slides
Design your slides and complete the presentation. Seek feedback from people as to what they understand and remember. Modify the presentation based on their feedback. You are finally done!
Mistakes to avoid in your Company Profile Presentation
Avoid too much information about the company
It is better to avoid too much information about the company in the company profile presentation. Every slide in your presentation needs to be of use and interest to the audience. Please ask yourself, what will my prospective customer benefit from knowing this information? If the answer is nothing much, just keep it out of your profile. It will keep your audience motivated all through the presentation.
Lack of credibility
Always support your claims in the presentation deck with evidence. It is great if it can be validated by visiting a link that you provide. If you give data and statistics about your industry or market share, support it with the source. The taller the claim, the more they need for strong evidence.
It is observed that some of the company profile presentations are lengthy. The audience may feel bored to watch a lengthy presentation running slide after slide. Cap your presentation to say 10 to 15 slides. If there are some slides with only images, you might not want to count them. The point is, be as crisp as you can.
One size fits all
Customization is key. A company profile presentation can be made to a prospective employee, a prospective client, a government agency, or a prospective business partner (advertising agency, consultants, etc.). One presentation cannot suit everyone’s needs. It is better if you customize it every time before presenting it.
Focus on the audience
Start by asking these questions
- Who is my target audience for this presentation?
- What key message this does presentation deliver to my audience?
- How my presentation is going to inspire my audience for a call to action?
Depending on who they are and what do they want to know – your content will change. Vision and mission are something your profile should never contain unless you really live by them.
Follow the best practices – Design as per your need
It is essential to follow the industry’s best practices while designing your presentation deck. It is equally important to slightly deviate from the set rules if you feel this will add more value to your presentation deck. You are the best judge! Always think, will this information be of use to my audience. Only keep that relevant information in the deck.
- Presenting lengthy details about the company
- Keeping text-heavy slide
Decide on your major and minor goals for this presentation. Minor goals are good to have but not essential. Use visuals to convey information. Break down complex slides into 2 or 3 slides. Keep it crisp and clear. Worry about how much time it takes to view the presentation.
Storytelling creates a powerful connection between the speaker and the audience. If you lack this, the audience may feel bored – knows what is coming next and there is nothing new and entertaining. Take time to convey your company trait to your audience.
Audience read – Catchy ones
Company brochures and company profile presentations are stuff that most audiences merely scan. They read what catches their eye. If the paper is good or the slides look impressive, the company is good. Design slides that impress your audience when they scan – Eye-catchy, creating a ‘wow’ impact.
Poor slide design
Invest in a designer and get your presentation a stunning visual makeover. First impressions matter. Product packaging has a direct relation to the experience you get out of the product. Better packaging adds to customer delight.
It is equally important to design your slides professionally that grabs the audience’s attention during the presentation meeting. Great presentations are supported by well-designed slides.
We love to take up your creative assignment. We will discuss your content and creative ideas to come up with aesthetic designs that speak for itself. We research, brainstorm, ideate, storyboard. This process allows us to co-create through an iterative process with our customers.
Reach us with your design assignment and we would love to discuss to come up with stunning designs!