Scroll to top

Strategies to design impressive Pitch Deck

Do you have an innovative business idea that you are pitching to Venture Capitalists (VCs)? Well, believing in your abilities and having confidence that your ideas will win through, keeps you focused on the goals. But the ability to convince a room of seasoned professionals that your idea is actionable can be tough.

This is where pitch deck designers will come in handy.

Your pitch deck is key to getting those finances that you need to support your idea. So, make sure its content is impressive and powerful enough to make VCs shell out their money. A talented designer can help take your ideas and merge them into a compelling and cohesive experience.

Well, if you are not ready to hire a professional design agency just yet, here are a few tips to strategize your Pitch Deck:

Impressive company overview

Pitch Deck designers recommend a solid company overview. This is a good opportunity to provide some detail about your company. Keeping the company overview short, crisp, and simple to understand is the key to creating an impressive intro.

Clear vision and mission

Your mission and vision statement should clearly describe the overall intention of your business and your strategic goals. The mission statement explains the company’s reason for existence and focuses on the present. The vision statement mainly explains the future goals and aspirations of the company.

Customers critical problem

Successful Pitch Decksexplain critical problems faced by the target audience along with solutions offered by the company in addressing the same.

Plans to solve the problem

Propose your solution in a way that instantly grabs the investor’s attention. Consider it as the most important slide deck that can make or break the deal. It is a good idea to validate and describe your solution by using stories and pictures.

Unique value proposition

Unless you are launching a completely new business idea, there is a good chance that similar competitors already exist in your market. Obviously, the investors will be less interested in a business idea that many companies are already capitalizing on. You must be prepared with a solid reason why your solution trumps all.

Based on solid numbers

Your pitch deck should be based on solid numbers and facts and not just textual information. The deck should have a great introduction, outline of problems, solution, market opportunities, case studies, and more to support the business idea.

Potential market opportunity

VCs like to invest in big market opportunities. Your Pitch Deck design should showcase the potential to address the untapped market opportunities. You should be able to support your statements with solid numbers to make your pitch more credible.

Keep it short and sweet

A Pitch Deck Presentation should not be more than 15-20 slides long and each slide should have short and sweet content. Cluttering up every slide with a lot of information is just going to distract you and your investors. Every slide should have a strong layout with crisp information.

Keep it professional

Your Pitch Deck Presentation should look contemporary and professional. If your current presentation has failed to grasp investors’ interest, it is time to change its layout, graphics, content, and more. If you are not comfortable designing, assign it to a professional design agency!


If you are already working in some way on your concept, it shows VCs that you already understand your industry and have some real-life experience. Do not forget to include press coverage, testimonials, awards, or accolades in the slides that you have managed to obtain.

Execution Plan

Be realistic with the plans and finances you ask for in your Pitch Deck Presentation. You must be able to justify your proposal with strong facts and numbers; otherwise, the VCs may abandon you.

Good marketing plan

In the pitch Deck, your marketing plan should convince VCs that you can reach your target audience. Include key marketing channels, traction, go-to-market strategy, project lifetime and customer relationship strategies, etc.

Pricing plan

Keeping in mind your competitors’ landscape, you should set realistic pricing of your product/service. Before investing in your venture, VCs would certainly like to know income generation and the benefit they would be able to obtain from equity. Your PowerPointPitch Deck should include all these facts.

Avoid text-heavy slides

It is important to add plenty of graphics and visuals in your pitch deck presentation to engage the VCs. Experienced pitch deck designers will ensure that you do not sacrifice your presentation with too much text or too many bullet points.

Consistent looking presentation

When designing a PowerPoint presentation, make sure that every slide has a consistent look and feel. Use the same layout, font, color, size, and capitalization format across all slides to make it look professional and exciting. Always use a font that is large enough to be read by all audiences. It is essential to have a great design with an easy to digest format.

Inspiration from tested Pitch Decks

Taking inspiration from other popular Pitch Decks will help you understand the heart and soul of a Pitch Deck Presentation. Before finalizing your own, make sure to go through them at least once and review with potential Pitch Deck Designers.

Key Takeaways from real-life, tested Startup Pitch Decks

  • Promising intro in a few words – Captivating audience and VCs
  • The solid business model supported by an expert management team
  • The extensive analogy to showcase the promising business expansion
  • Provides clear value proposition to customers and investors
  • The problem, solution, and competitive advantage
  • Knowledge of Traction and go-to-market strategy
  • Proven track record – Expansion, estimated revenue, cost of paid acquisition, etc.
  • Based on solid numbers – User engagement, traffic, and growth metrics
  • Product working mechanism and application strategy
  • User traffic, promising client base, clear market capitalization
  • Growth potential, the momentum gained in the early stages of development
  • Explain serious business subject with a fun tone – that sticks to mind
  • Problem, solution, business model, and traction
  • Telling a great story with realistic examples – Elevate from pitfall
  • Composed with a clear understanding of the product
  • Transformation of the industry – Working model, service offerings
  • Standalone solution – All in one go
  • Growth strategy – A working partnership with large brands
  • Investment goal, exit strategy, and fund utilization
  • Social proof – Customer success replicated
  • Supports to grow a business
  • Well-designed with an easy-to-understand flow
  • Great design and easy to comprehend

Essential elements – Strategize Pitch Deck

  • Start with a strong intro/vision
  • Show problems and offer solutions
  • Identify market opportunities
  • Showcase product/services clearly
  • Digest your business model
  • Highlight financials
  • Add social proof/case studies
  • Differentiate from competition
  • The show experienced management team

12 slides of a Pitch Deck

  1. Introduction
  2. Team
  3. Problem
  4. Advantages
  5. Solution
  6. Product
  7. Traction
  8. Market
  9. Competition
  10. Business Model
  11. Investing
  12. Contact

Plenty of people have great ideas but lack the skills to present them. A well-created PowerPoint Pitch Deck Presentation with a short and clear value proposition can help you gain the much-required capital from the VCs. Make sure to nail it with the above-mentioned tips before turning to investors.

Need a team of proven Pitch Deck designers?

We would love to help! Our creative design agency can breathe fresh life into your next presentation, so you can focus on what you love.

Related posts