Infographic Presentation – Captivating the audience attention
An infographic could refer to a thematic design, image or a slide which condenses a heavy information or a data and makes it easy to interpret and understand with a visual hue. A good infographic presentation design requires a great deal of thought process and a creative outlay of information. Moving away from the traditional content heavy PowerPoint slides to using little or more of Infographics will keep the audiences engaged. Creating an infographic presentation leaves a lasting impact on the audience. The audience quickly recollect the data being presented as an infographic presentation.
This has been a favored choice of many experts who believe is “less is more”. The optimal usage of conceptuals, diagrams, charts with the meaning being conveyed is a powerful means to create an impact with the audience. Studies have proven that the recall value is high when it comes to images than texts.
What would be the tool?
Many websites offer customized Infographics with defined layouts, colors etc. which will allow you to create a storyboard of your choice. Though they make appear easy to work with, using them may be timing consuming as well as may not give the expected results. The real skill lies in usage of the right representation without losing the message to be conveyed. Furthermore any design will be bound to have some amount of changes, it needs to be easy to edit which may not be the case while using any other tools.
PowerPoint as a medium to create an Infographic Presentation Design is one of the best tool. It gives you the flexibility and ease to edit and make all last minute’s changes! You have the flexibility to change the size, introduce new themes etc. as needed.
The right approach
Planning makes action to flow in right direction. The proper arrangement of content in a coherent manner in successive slide(s) is important to make your Infographics or Infographic presentation designation top-notch. The placement of image and text in a slide, determines the level of intensity in which they impact the audience. Place for everything and everything in its place rule goes well for PowerPoint slides too.
The first thing that attracts the audience is the cover image. According to experts, the cover image is one of the impressive points, to attract the audience. Make the cover image that audience will stick to your presentation and sustain through the rest of it. The other slides too have their own share of visual importance in catching the attention of audience.
We give below the key elements to consider while designing an infographic presentation
1. Illustrations and Icons
Using illustrations and icons in the infographic design can help to quickly convey information for the reader at a glance, rather than trying to write lengthy paragraphs of text. Colorful illustrations, diagrams and icons will also help make your infographic design more visually appealing and draw people in.
2. Color Palettes
Choosing a consistent color palette helps tie all elements together when creating an eye-catching infographic design. It is important to use colors that are appropriate for the presentation and maintain a sense of professionalism. When selecting a particular color, it should lift or highlight specific information within the design – but never forget about contrast!
Typography involves selecting fonts which compliment the design aesthetic while conveying important statistics or data into easily readable format without sacrificing visual appeal. It’s essential to pay attention to size, style, line spacing, hierarchy of headlines and body typesetting in order to make sure all information is readable no matter what size screen viewers access your presentation on.
4. Space & Balance
When laying out or designing an infographic, it is essential to think beyond imagery by considering elements such as space & balance in order to ensure that all parts work together as one unified piece instead of competing against each other visually. For example, character spacing and layout must be considered when adding text onto a page so that nothing looks cluttered or too forced together which leads to confusion rather than engagement with viewers.
5. Grid System
Key elements of infographic presentation design include the use of a grid system to structure images, graphics, and text content in an organized manner. This allows for a visual flow that is easier to follow while also preventing chaos on the screen. Designers can also utilize software’s like Photoshop and After Effects to help create an effective template that outlines all the key elements clearly.
Famous Guy Kawasaki rule
The 10/20/30 rule or the famous Guy Kawasaki rule is one of the best guide for an ideal PowerPoint presentation. It implies that a presentation should have 10 slides which last no more than 20 minutes and font size shouldn’t be more than 30 (optimal font size). The presentations needs to be crisp and clear as much possible with emphasize given on the core messages.
The audience will resonate and will be influenced with the right usage of visualization be it for data, content, complex technical messages etc. Remember a good presentation needs have the right blend of visuals and content. An infographic presentation created with the right design elements would be memorable and the audience would like to share and discuss about it.
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