Graphic design is a highly sought-after skill. There is a constant need to produce high-quality design, whether it’s for presentation themes, advertisements, websites, PowerPoint designs, logos, videos, or web content. If you want the lowdown on all the graphic design basics, you’ve come to the right place because we’re going to present simple tips covering them. Here are eight basic design principles to keep in mind when working with visuals and creating graphics.
Balance lends stability and structure to an overall design. Balance gives a design its form and stability and helps to distribute the elements evenly throughout your design; this even spacing will offer an appearance that is professional and attractive. Symmetrical and asymmetrical are two effective types of balance. Symmetrical balance weights the elements evenly on either side of the design, while asymmetrical balance uses contrast to even out the flow of design (e.g., dark elements are balanced out by light ones).
Similar or related elements should be grouped together to create a relationship between them. Proximity could mean they are connected visually another way, such as by color, typography, size, etc. This helps to create a relationship between similar or related elements.
Visually establish your main message as the focal point with larger text or shapes to make it pop up and then include your secondary message in a way that doesn’t overpower. This design principle works on the key message and the goals of your design to highlight or present them in the order of importance.
Hierarchy can be achieved through:
- Extra visual weight is given to the most important element or message in your
- Using larger or bolder fonts
- Adding focus to larger, more detailed, and more colorful visuals than those less relevant or smaller images.
Repetition is an important design principle because it helps strengthen the overall look of your design work.
It helps to:
- Create a rhythm and strengthens the overall design by tying together consistent elements.
- It is a fundamental design element, especially when it comes to branding.
- Elements such as logo and color palette, making the brand or design instantly recognizable to viewers.
Contrast guides a viewer’s attention to the key elements, ensuring each side is legible. High contrast can help guide the viewer’s eyes to the most important parts of your design first. This happens when two design elements are in opposition to each other, like black and white, thick and thin, modern and traditional, etc.
- It helps distinguishing an object.
- It can be used for organizing information on Slides.
- It simply looks good.
- It helps organize your information in an easily digestible manner.
Color enhances the overall mood of the design. The colors you pick represent your brand and its tonality, so be careful with the palette you choose. They are responsible for dictating the mood of a design – each color has something a little different to say. To aid legibility, consider adding a gradient background behind text, especially if your text color is at all similar. It will help make your words pop and capture your viewer’s attention.
RGB refers to the primary colors of light, Red, Green, and Blue, that are used in monitors, television screens, digital cameras, and scanners.
- For Screen Displays
- 3 Channels
- TV, Mobiles, Games
CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black.
- For Print Media
- 4 Channels
- Brochures, Flyers, Posters
Words have meaning, the type has the spirit
Typography is one of the key pillars of design, and it speaks volumes about a brand or an artwork when executed stylistically or even customized.
- Using text size to prioritize information by importance
- Using sufficient spacing to create an easy-to-scan structure
- Grouping related items together
- Including clear sections (with headings, subheadings, etc.) when applicable
Match the mood to the message
A few of the moods – Friendly, Fancy, Serious & Silly
White space or negative space is simply unmarked space in the design. It is the space between the layouts, lines of paragraphs, between paragraphs, between different UI elements, and so on. White space does not literally mean an empty space with a white background. It can be of any color, texture, pattern, or even a background image. White space creates shape and can help highlight the most important pieces of information in your design.
A typeface is a set of characters of the same design. These characters include letters, numbers, punctuation marks, and symbols.
5 basic classifications of typefaces:
- Serif 2. Sans Serif 3. Script 4. Monospaced, and 5. Display.
As a rule, serif and sans serif typefaces are used for either body copy or headlines (including titles, logos, etc.), while script and display typefaces are only used for headlines. Monospaced typefaces are generally used for displaying code, though they can also be used for body and headline copy and were originally used on typewriters.
Not all serif and sans serif typefaces are equally suitable for both body and headline copy. Different typefaces are more legible than others at small sizes, while others are more suitable for larger type. This kind of information can generally be found in the commercial descriptions of the various fonts.
Break the rules … but to a certain extent
Unfortunately, most newcomers to the design profession are unaware of certain graphic design rules – especially the ones they should never break. By not following these rules, the end results can be a visually jarring design, busy content, forcing your target audience to lose trust in your creative skills or competence. By having poor graphics, potential customers can view your brand as unworthy of their patronage.
A few of the basic design rules, as follows:
- Grid System
- Default Slide Elements
- OneFont Type
- One Font Size
- White Space management
But still, exceptions do always exist that can aid a particular client to achieve the visual appeal, that best suits its business to build the brand image.
With this solid foundation, you can use them to build very nicely carved designs that make your brand shine. Designers should aim to understand how each of these principles actually impacts their design services work. Studying how other designers have implemented these ideas to structure their own designs is also an incredibly valuable tool in learning to create better designs. Great designs come out of practice, and persistent efforts over time.